1949 Chesterfield Cigarettes Ads

These are genuine original magazine advertisements from a 1949 issue of LIFE.

This Liggett & Myers Tobacco Co. ad for Chesterfield Cigarettes features the late, lamented legend, Bob Hope. His passing prompted an outpouring of affection, renewed adulation, and nostalgia.

This 1940s ad depicts a smoking "Old Ski-nose" and heralds his starring role in the Paramount Picture, "Sorrowful Jones". His co-star in that movie was the equally legendary, Lucille Ball.

Or if one prefers, the reverse features a Canadian Club whiskey ad. The ad depicts a "Cayman Hunt in Haiti".

Reagan says Give Chesterfield Cigarettes for Christmas

Here's a picture of Ronald Wilson Reagan (before he became the Insane Anglo Warlord) with a lit one in his mouth, telling us that Chesterfield Cigarettes make great Christmas gifts.
The fine print suggests that we all go see Ronnie starring in the 1952 movie Hong Kong (also called "Bombs Over China") in which he practices for his later acting roles by battling movie Communism.

Chesterfield Cigarettes Advertising Gallery

An ad for Chesterfield Cigarettes in the Saturday Evening Post from 1933 is shown in this file photo. In a dramatic confession, the maker of Chesterfield Cigarettes settled 22 state lawsuits Thursday, March 20, 1997 by agreeing to warn on every pack that smoking is addictive and admitting the industry markets cigarettes to teen-agers. (AP Photo/Raleigh News & Observer, Chuck Liddy)

1953 Ed Sullivan Chesterfield Cigarette Ad

Chesterfield Cigarettes is best for YOU! “Chesterfield Cigarettes is the only cigarette I can speak for, because it’s the only one I smoke. I’ve smoke Chesterfield Cigarettes for 22 years and I recommend you try’em – they Satisfy – and how!” Ed Sullivan --And First to Present this Scientific Evidence on Effects of Smoking A MEDICAL SPECIALIST is making regular monthly examinations of a group of people from various walks of life. 45 percent of this group has smoked Chesterfield Cigarettes for an average of over ten years. After eight months, the medical specialist reports that he observed… No adverse effects on the nose, throat and sinuses of the group from smoking Chesterfield Cigarettes. CHESTERFIELD – FIRST and only premium quality cigarette available in both regular and king-size.

1953 Arthur Godfrey Chesterfield Cigarette Milder Ad

NOW…Scientific Evidence on Effects of Smoking! A MEDICAL SPECIALIST is making regular monthly examinations of a group of people from various walks of life. 45 percent of this group has smoked Chesterfield Cigarettes for an average of over ten years. After ten months, the medical specialist reports that he observed… No adverse effects on the nose, throat and sinuses of the group from smoking Chesterfield Cigarettes. MUCH MILDER CHESTERFIELD IS BEST FOR YOUR...

Chesterfield smokers

...IN ADVERTISING IT'S SPLENDID! (1929-1930)

Throughout the Great Depression the major cigarette manufacturers continued to advertise their most popular brands with handsome ads created by talented illustrators. A few of the popular commercial artists received commissions for this work, but advertising agency staff artists were responsible for the bulk of the paintings. Continuity in advertising is a method where an ad is related to the one that preceded it. Usually, a new argument or reason to buy the product is presented. A campaign is finished when all arguments have been exhausted. The series that the wonderful two page magazine ad pictured below was part of, reminds the reader that with Chesterfields Cigarettes "it's Taste!" Other ads in this campaign pointed out that "in polo it's Dash," "at the horse show it's Form," "on the green it's Accuracy!" and "in the dance it's Grace!"