Chesterfields Cigarettes smoke Milder and leave no unpleasant after-taste it’s MY cigarette” Alan Ladd Starring in “UNITED STATES MAIL” A Paramount Pictures “Make your own comparison” Make your next pack Chesterfield Cigarettes…Open it up…Smell that milder tobacco aroma – no other cigarette has it. Smoke Chesterfield Cigarettes and prove what every tobacco knows….tobaccos that Smell Milder – Smoke Milder SMELLS MILDER. SMOKES MILDER. NO UNPLEASANT AFTER-TASTE Be Happy-Go Lucky Enjoy your cigarette! Enjoy truly fine tobacco that combines both perfect mildness and rich taste in one great cigarette – Lucky Strike!