Throughout the Great Depression the major cigarette manufacturers continued to advertise their most popular brands with handsome ads created by talented illustrators. A few of the popular commercial artists received commissions for this work, but advertising agency staff artists were responsible for the bulk of the paintings. Continuity in advertising is a method where an ad is related to the one that preceded it. Usually, a new argument or reason to buy the product is presented. A campaign is finished when all arguments have been exhausted. The series that the wonderful two page magazine ad pictured below was part of, reminds the reader that with Chesterfields Cigarettes "it's Taste!" Other ads in this campaign pointed out that "in polo it's Dash," "at the horse show it's Form," "on the green it's Accuracy!" and "in the dance it's Grace!"

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